Every enquiry answered before the buyer rings somebody else.
A homebuyer who fills in a form on 99acres fills in three more the same afternoon. Whoever calls back first usually gets the site visit. Most enquiries reach the sales team the next morning, in a WhatsApp group or a spreadsheet, and a third of them are never called at all.
MaxUp CRM takes every enquiry you receive, gives it to a named person within seconds, and replies to the buyer on WhatsApp while they are still looking at their phone.
Who it is for
Three to fifty people, and more than one source of leads.
Residential developers and brokerages in India taking enquiries from portals, your own website, hoardings, channel partners and walk-ins — where nobody can currently say which of those is worth the money.
What it does
Four things, and the first one is the whole point.
Nothing is lost between the portal and your team
99acres, MagicBricks, Housing, your own website, a walk-in typed in at the front desk — all of it arrives in one list. Each enquiry is given to a specific salesperson the moment it lands, by rules you set, and a first reply goes out on WhatsApp in seconds rather than the next morning.
The follow-up happens whether or not anybody remembers
Every enquiry carries a next step with a date on it. If nobody has responded inside the time you set, it goes to the manager, and then to somebody else. You find out that a buyer went unanswered on the day it happens, not at the end of the month.
Site visits and calls, written down
Your salesperson checks in from the gate on their phone, so a visit that happened is recorded as having happened. Calls are kept against the buyer, and what they asked about and what was promised is summarised — with the buyer’s own words beside each line, so anybody reading it can check it.
What each portal actually costs you
Bookings counted against the month the enquiry arrived, not the month it closed. When a sale takes ninety days, that is the only way a cost per booking means anything.
Nothing to install, and no per-seat charge
It runs in a browser and on your team’s phones. Your WhatsApp Business number stays yours — the messages go out from it, under your own relationship with the buyer.
What it does not do
Four limits, stated rather than discovered.
- It does not message a buyer without a record of why it was allowed to. Consent, permitted hours and the rules WhatsApp itself imposes are checked before anything is sent, and a message that is refused says which rule refused it.
- It does not move a lead between your stages on its own. It records what happened — a booking, a site visit — and tells you when that disagrees with where the lead is sitting. Moving it is yours.
- It does not decide anything with AI that you cannot check. The scores and summaries are counted from what is on the record, and the working is shown next to the number.
- It does not chase a buyer for money automatically. It raises what is due and tells the person who owns the relationship. Ringing somebody about a late payment is a decision, not a job for software.
Talk to us
It is being built by a small team and we are looking for a handful of developers and brokerages to work with closely. If your enquiries are going cold and you want to see whether this helps, write and say roughly how many you get a month and where they come from.